Contemporary Marketing Practices in Romania

The Impact of Management Control Systems on Contemporary Management Accounting Practices in the Public Sector

The purpose of this paper is to investigate the effect of the interactive and diagnostic use of management control systems on the adoption and success of contemporary management accounting practices in the public sector. Contemporary management accounting practices includes: benchmarking, activity-based costing, the balanced scorecard, value chain analysis, total quality management, key perform...

The Influences On Contemporary Marketing Practices In High-Technology Companies: Research Programme and Preliminary Findings

The aim of this research is to identify and understand the contextual, customer and firm based factors that influence the adoption of certain marketing practice(s), and the transitions between practices in high technology industries. It is also intended that this research will give more detailed insight into and understanding of the nature of marketing practices in high technology industries. T...

The Use of Modern Tools of Business Management and Marketing In the Food and Beverage Field as a Prerequisite for Sustainable Development and Respect for the Environment

Network technologies, modern organizational and marketing functions have transformed the way businesses operate nowadays and consequently have an effect on all sectors of the economy. Contemporary firms become members of the Internet society since the profits are high and innovative wireless broadband technologies allow to serve customers globally 24/7 while the relative cost keeps lessening (A...

Influencing Variables on Urban Spatial Structure in Metropolitan Regions; a Study in the Contemporary Theoretical Approaches and Practices

Marketing as Management Concept

Research on marketing and the enriching practices proved more conclusively that marketing is not just a set of specific activities. Marketing is above all contemporary management logic. Moreover, in order for marketing to develop as a business function (one of the many functions carried out by organizations) it has to be developed in terms of marketing management logic. What is more, the curren...